8 Email Design Factors That Influence Action – Litmus

See on Scoop.itMarketing & Webmarketing

« What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers… »

See on litmus.com

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