Content Must be Engaging and Compelling to be Successful, Say B2B Marketers

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 » Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey[download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality (52.6%) and custom content (49.2%).


This focus on storytelling may be why these marketers tend to see longer content formats and personal contact as more effective… »

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